On Nov. 25, an article headlined “Spot the deepfake. (It’s getting harder.)” appeared on the front page of The New York Times business section.1 The editors would not have placed this piece on the front page a year ago. If they had, few would have understood what its headline meant. Today, most do. This technology, one of the most worrying fruits of rapid advances in artificial intelligence (AI), allows those who wield
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